Let me ask you a simple question. What is the most valuable thing a business has? It’s not capital, assets, or even human resources.
It is their brand.
Branding is what separates those that capture market share and thrive from those that shrink and die. Facebook against MySpace. Google against Lycos. BMW against Yugo. The list can go on and on. It’s a company’s brand that enables them to attract the best workers, to market well, to make money. No less than Donald Trump states that his brand is the most valuable thing he has. And a huge reason that so many small businesses fail within a few years is they do little to nothing to establish their brand.
So, what better chance does a new or small business have to start building their brand then when they build or redesign their web site? It’s just you and your Las Vegas web developer here, and everything will be a blank slate. The background color won’t even be set to white, as you may not want to go with that color. So now is the time to let creativity flow, find something that will may your company unique, and integrate it into your web design.
Again, the importance of branding can’t be emphasized enough. Even brands that were once strong got damaged, and the company has never been the same. So make sure when you hire a Las Vegas web developer, that they too know the importance of branding, actively work you on creating yours online, and then promoting it in a way that only builds it further. Otherwise, your business faces the real danger of going out like so many others that can before it and didn’t brand themselves and died.