User Experience in Web Design: Mobile Mistakes Companies Should Avoid

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Whether your customers are browsing your site on their desktop PCs or their mobile devices, one of your top priorities should be providing them a good experience. According to Moz, usability and user experience affects your website’s rankings. Nobody really wants to stay even just for a few seconds on a badly designed and optimized website. For those with mobile responsive websites, everything might seem to run smoothly on desktop computers but your users might not be able to browse your site properly on their mobile devices due to some small mistakes. Luckily, with the help of web design experts in Orange County, you can avoid these common errors.

 

Device Incompatibility

With the number of smartphones and other various mobile devices out there in the market, companies should step up their design game. It should be expected that your users will not all be browsing your website using one single device. Cross device browsing is very popular and if your website is not designed and optimized for all devices, you could expect a slight drop in rankings. Make sure that your website can be viewed properly on as many devices as you can. A trusted web design company in Orange County like Web Solutions Firm would recommend that you run as many tests and revise if you have to before launching it.

Small Touchpoints

Mobile devices have small screens that can’t possibly fit the entirety of your website and all its contents. Cutting your content to highlight only the most important parts can do the trick but even then, there might not be enough space for your touchpoints. Clickable areas should be easily identifiable so your users won’t miss them. According to CreativBloq, thumbs are about 72 px wide while index fingers are approximately 48 px. If your touchpoints and buttons are going to be small to make way for content, make sure that they have wider tap targets. This way, your customers will not have to zoom or end up clicking the wrong thing.

Long Load Times

Since your customers are likely browsing on-the-go, they would expect websites to load fast to keep up with them. It is estimated that 47 percent of today’s consumers expect pages to fully load within 2 seconds. Any longer than that, and you might lose their interest. You can avoid this mistake by limiting the number of files that needs to be downloaded and that the images are at a lower resolution but still in good quality.

Sources:

10 mobile UX nightmares to avoid, CreativBloq

9 Common Usability Mistakes In Web Design, Smashing Magazine

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