For a long time, many entrepreneurs and marketers have assumed that metrics in the Internet, namely page views, shares, and traffic conversions, determine how engaged a market is with a particular brand. An article from Time, however, begs to differ.
The Time article cited a study by Chartbeat, which stated that online readers don’t actually spend a lot of time on a regular page, even the ones they shared and liked. With these findings, it seems that while higher numbers may boost search rankings, these don’t necessarily indicate high-quality content and better customer reach for the brand.
Truth about Consumer Behavior on the Web
Even until now, most companies still have the notion that the more page views a site has, the more people are interested with the content, thereby making the website a success. Unfortunately, Chartbeat found out that only around 66% of users spend more than 15 seconds on an online article and only 24% end up scrolling down the page, especially for native ad content.
Real-time news last August were reportedly those with the least page clicks but were most engaged on by users. Meanwhile, more generic topics like Hairstyles, Top, Biggest, and Fictional have the highest clicks but were least absorbed by readers. With this in mind, you have to remember not to limit yourself based on figures alone when optimizing the web design of your business site in Irvine.
Impact in Optimizing for Mobile SEO
As consumers spend more time with their devices, the attention span or window of opportunity that you have to reel them in also gets smaller. With this new understanding of consumer behavior, you should initially stop or minimize the practice of chasing visitor or page view rates. Try to focus more of your time in developing your website to become more responsive or adaptive to mobile platforms.
If your website at present has a mobile version, it may be in one out of three types of configurations, namely the responsive type, the dynamic server type and the type with two different URL’s. Though Google recommends the first format, take note that the search engine doesn’t prefer or favor a specific one as long as its Googlebots or web crawlers can easily access the pages. A website has a dynamic serving setup if it responds with different HTML coding in a single URL, while it is configured with the last type if both the URL and the HTML coding are different from one another.
For your business in Irvine, always aim to look for leading website design companies like Web Solutions Firm, which may also provide mobile app designs and optimum branding, to help you understand and engage better with your customers.
Sources Infographic: Mobile SEO Tips to Help You Survive the Coming Google Mobilegeddon, Searchengineland.com What You Think You Know About the Web Is Wrong, Time.com