You may have observed several websites that seem to have all their content in a single page and you have to scroll down further to read all of it. An article from The Next Web refer to this as the “long scrolling, single-page” web design and it’s becoming more common in this era of mobile platforms and devices.
An article from Time, however, reports that these longstanding practices or facts are not very beneficial. A research from Chartbeat was cited in the report stating that at least 66% of a reader’s attention is actually spent “below the fold” of a regular media page. Contrary to popular belief, most people look past the headlines or titles of online pages and go further down to read the rest of the details. Furthermore, around 71% of visitors would also rather scroll down for typical online articles than browse for a native ad content.
Impact of Long Scrolling for Mobile
The long scrolling layout became even more common with the decreasing size of mobile displays. Since the screens of smart phones are generally smaller, designers have to choose either to shrink the size, remove important elements, or develop for endless scrolling to fit all the information on the first page. As it turned out, the seemingly endless scrolling web design, as seen in some Orange County-based online stores and business websites, became the most viable option both for user preferences and the handheld device’s functionality.
When scrolling down a site, the touchscreen controls allow for better accuracy, control, and satisfaction in acquiring information than navigating through a network of pages. This also offers opportunities for designers and developers to encode elements like scroll-triggered animations or parallax scrolling for a more creative, game-like way of storytelling. Soon, long scrolling will likely become one of the standard methods in presenting digital content as some laptops are gradually shrinking their screen sizes as well.
Other than developing sites in the long or infinite scrolling structure, long-time website design companies in Orange County like Web Solutions Firm also provide branding and mobile app designs that will effectively boost your company’s online visibility.
Sources Why long scrolling sites have become awesome, Thenextweb.com What You Think You Know About the Web Is Wrong, Time.com