Much has been said in these blogs about what makes for good web development in Las Vegas. Eye appeal. Informative, relative, and informative content. Easy to navigate. SEO key words flow in a way that makes sense. But, all of this still doesn’t address the one thing that can make or break a business and define who they are.
We’re talking about branding.
Branding is what sets you apart from at least your competition, and even everyone else. There’s no doubt who comes to mind when you see golden arches. That is the power of branding and how it can make your business recognizable, even if only on a local or regional basis.
Now building a brand isn’t easy. While it’s easy to point to successful and huge companies that have mastered their branding, it’s impossible to even scratch the surface of business that never went anywhere because they didn’t brand themselves. They have been long forgotten by all but their owners and investors. After all, does anyone remember Commodore computers? But put an apple on the desk, and everyone knows who you’re talking about.
Now building a brand isn’t easy. Ironically it has nothing to do with how long you’ve been in business, how unique your product or service is, or even how good what you offer is. If all you needed was a good, high quality offering, then our military would have never gone to the M-16. But once you identify that at least one thing that makes your business different, you run with it.
This unique factor then gets integrated into everything about your web site. Articles, blogs, page content, even press releases will have that unique factor sprinkled in, even if it’s only subtle. But when it gets repeate3d to enough people enough times, it begins to stick, and brands your company. And that will become your most important asset, something you won’t get with any other web development in Las Vegas.